As a business owner, it’s important for you to always be thinking of creative ways to reach your target market. What you’ll find is traditional methods can only carry your marketing strategy so far and you’ll need to conduct A/B testing to truly hone in on what works for you.
By testing different tactics, you’ll be able to collect insightful data about the audience you’re attracting and can use this data to make value-inducing modifications to your plan.
If you’re currently thinking about how you can get on the same page as your coveted target market, here are a few ideas:
Communicate Brand Values
Brand values are the beliefs that your company stands for. Emphasizing your brand values helps you become much more than a label—it helps humanize the people behind the brand.
The last thing you want to do is come across as a company that’s solely interested in scoring a transaction. Even though your business is hoping to make money, you also want loyal consumers.
Think about how you can reinforce those values in your messaging and communication. And of course, be sure that you’re leading by example behind company walls. Examples of brand values include trust, fun, diversity, and innovation.
If “community” is a core value, you might want to focus on building relationships with local businesses, volunteering, and purchasing products that support fair local labor practices (check out sites like Frank Doolittle).
Appeal to Their Emotions
Undoubtedly, one of the best ways you can appeal to your target market is by appealing to their emotions. As a business, you can leverage human emotion to resonate and connect with your audience. When done correctly, emotional marketing messages can work wonders.
Take a look at some of the campaigns that have successfully achieved this and you’ll gain a better understanding of what this means. For instance, the feminine products brand always built a campaign around the insult “like a girl” to illustrate how being “like a girl” is positive.
To appeal to their emotions, think about the problems your target audience is facing and how you can create solutions for them.
Survey Your Customers
No matter how much market research you do, data isn’t always enough. Many times, having real feedback from actual users is crucial to understand the way people perceive your brand and what you can do to grow your business.
Create surveys to gain invaluable feedback—doing so also shows that you care about their opinions and about becoming a better company. Outside of surveys, you can conduct exploratory customer interviews and pay closer attention to customer service inquiries.
Lastly, use social media monitoring tools to pay attention to how your brand is being perceived in real time across different social platforms. This allows you to stay ahead of your image and maintain an accurate pulse on the market.
Share User Generated Content
User generated content (UGC) is content created organically by your customers. Sharing user generated content or reviews and testimonials is a great way to build social proof and give potential customers peace of mind.
One way to encourage user-generated content is to have contests that offer some sort of incentive to make it easier for them to want to talk about your brand. Many consumers are happy with receiving credit when you share their content; you don’t need to give away too much product or lose money when you need it the most.
Work With Influencers
Influencers have become synonymous with marketing. Influencers are such great tools for marketers because they offer a unique way to harness the power of personal recommendations. It’s easy for any business—from a one-man startup to a corporation—to launch a strategy.
Simply choose the influencer marketing platform of your choice, use filtering tools to hone in on your target influencer, and reach out to them regarding potential partnership arrangements.
Working with influencers isn’t just an easy strategy you can implement right away. It’s also a flexible strategy that you can use time and time again. Once you’ve started a solid working relationship with an influencer, they are more likely to act as a brand ambassador for you even after they’ve completed their end of the deal.
Furthermore, influencer marketing strategies accommodate all types of budgets and can reach any type of audience.
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Great post by you!!! All these ways to target desired audience are helpful for any business but I think contacting to influencers is the best way.
Appealing information! Sounds Good.
Great post Thanks for sharing information.