Thinking of starting an online business and depending only on paid advertising and SEO may not be the smartest thing to do. There are many things and steps to be taken on the current scenario to get the maximum attention from viewers and bring the best quality traffic to your online business site.
An e-commerce site needs quite a lot of pampering and attention from the web developer and business owner so that the site gets the attention it really needs.
Paid advertising will always be there, and SEO is also not going to die soon. Both have their own effects. On the one hand, paid ads will bring you traffic, that too not guaranteed until you pay for them. And SEO will keep on pushing the site rank and position up the search engine.
But what brings traffic? Traffic is the thing which boosts the site business, and therefore you must be focused on bringing more traffic for your e-commerce success. And hence you must try some of these proven tips to give your site’s digital marketing the much-needed push.
Video marketing
Video marketing mainly through YouTube is not down trending yet. It’s still a major big way to get great attention and fetch a good amount of traffic to your website if you show informative, educative, attractive, useful videos of your products and services.
If you make them spiced up in ways, then you are bound to get good traffic only from the videos. The most viewed and used video platform still is YouTube, and you can make great use of it by making and uploading great videos of your products.
You must embed a link in your YouTube video to get traffic to your site. And you must make the video engaging and interesting enough to make your viewers click on it. No other medium works as good as videos for being a great audiovisual way of communication.
Blogging
Blogging primarily means playing with content. If you have useful, rich, classy, and text rich content, and you have relevant images to match up with it, then you are ready to showcase your writing skills online and put your site’s links in the content, or in the author bio.
If the text written by you is worth a read, has important or interesting, engaging, interactive and helpful information, then you are bound to get some clicks on links shared in it.
Besides using your own blog to communicate with your readers, use guest blogging as a potent way to get more traffic. When you guest blog, make sure you have no scope for compromising with quality. Else your posts won’t have that value and would be removed too.
If a post is good and contains relevant links on author bio, then you will get some good response from the guest blogging attempts.
Facebook business page
The Facebook business page never disappoints one who maintains and updates it. The Facebook business page of your website is a representative of your e-commerce site on Facebook which tells the users about your brand presence, services, products, current events, updates and more.
You may take polls about products, get user opinions, and also conduct surveys here and create a loud brand presence and identity. Users of your products will be able to interact with you directly here, and you must take care that all positive and negative queries, especially the negative ones get addresses.
That’s the best use of Facebook for business to fetch traffic to your business site. Also, through this page, you can introduce your RPF. You can learn how to write an RFP in just a few minutes by studying some online tutorials.
Facebook advertising
Advertising on Facebook gets so many clicks and attention which it gets in no other social media platform. Hence Facebook advertising is a smart plc to invest on. If you invest here, you are bound to get clicks and traffic to your website.
Google business reviews
Getting Google business reviews is one great way to get much attention. This works great and is highly effective in sending traffic to the site. People who are genuinely interested in the product, search by the product or service name, and choose services by rating and reviews, would always click on the links and come to the site to find out more. This means you are bound to get some serious customers and traffic to the site through Google business reviews and ratings.
Hence, you must reward your customers to add their ratings and reviews against your business on Google, and contribute. You can reward them with offers, coupons codes, bulk discounts, free shipping and more.
Instagram and Pinterest
The two most important components of social media marketing these days are Instagram and Pinterest for the obvious reasons that they deal in all images. Images transfer the maximum sentiments in one go, without making the user go through a paragraph or line of text. And that is why pictures, posters, images, infographics, etc. gain the maximum attention, and always gets understood and perceived the fastest and the highest among all types of content.
Even a video needs attention for a few seconds, which images don’t. It’s just one glance at the images which brings the idea into the mind and makes the message clear. And Instagram and Pinterest come with lots of great features to add your channel, comments, links, and so many things to make the whole promotion interesting.
Email marketing
Digital marketing has evolved consistently over the last 3 decades, and yet the charisma and importance of email marketing didn’t lose its place. That’s because email still is the best mean to get to the inbox of users and personally address and contact them and tell them about your product.
Through emails, you can send personalized offers and can grab attention direct from the inbox. You must keep on building your leads to continue with email marketing with catchy lines and safe practices.
Finally
These tips above have proven to be really useful in digital marketing, and these days a combination of the tips above is going to rock your online business to full swing.
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I am really happy to reading your article and these amazing tips really help me for marketing my business and video marketing is the best.
Great tips you’ve shared.
Keep Sharing.