The sheer affects of globalization have imposed a massive impact on not only academic trends and styles but everything relevant to it. The world is influenced in multidimensional ways irrespective of demographic locations, norms and a place’s existing educational methodologies.
Most of the developed countries across the globe utilize e-learning methods and strategies to dress the entire concept of learning and practicing in a new robe. The developing nations are also pacing along with the similar evolution and a mass that are significantly encouraging, introducing and utilizing e-learning are the ‘start-ups.’
There are several educational start-ups who are using e-learning as their most powerful tool in India as well. The traditional form of learning is definitely effective and its pluses shall never wither away irrespective of how advanced the academic world grows.
However, it is crucial to understand that, in order to pace along with the rapidly progressing world, the need for an advanced medium is mandatory. Demonstrated below are some of the crucial ways in which start-ups can set a corner stone to successful move of embracing innovative learning techniques in their businesses.
Knowing your audience better
As a start-up in the constantly convoluting and saturating industry, the foremost smart approach would be to drill down to your audiences. Just like any other business, it is important to set a target audience prior to you proceed with any other step or call things to action.
In most cases, students or learners are already aware of the content you are putting out there. This makes them lose interest easily or withers away the main motive to your teaching approach as an Ed-tech start-up. So, it is important to clarify well both on the aspect you are about to deliver and your audience is going to absorb.
Using multimedia sources selectively and following industrial trend
It is important to stay up to date with the industrial trends that are being accepted by the millennial or even learners of any age. The new age technology shall provide plenty on your plate when you are a start-up. You will tend to feel like only a tiny fish in the sea initially.
To overcome this hurdle, it is important that you be informed about the present day industrial trends, the ongoing occurrences, the aspects twenty-first century audiences are actually feeding on and more. For just an example, learners can, nowadays easily reach out to online GATE preparation sites for coaching, mock tests, exam preparation and more.
You can use a similar approach or plan out something close to that. Another outlet that you can definitely use is using multimedia sources selectively. Most entrepreneur companies face a problem of employees juggling at the same time with several job roles and responsibilities.
The same pressure cannot be handles by all. Some are visual learners, some pick up skills and acumen via conversations. So, as the pioneer of the entire task, you need to choose your multimedia source right.
Establishing a realistic E -learning marketing budget
Coming to a very important part now, budget needs to be taken care of first. The idea is not only applicable for this particular business but anything relevant to the same. Establishing an entirely new learning system is definitely not a task that could be completed in a day or even a couple of weeks. It requires serious considerations like effort, time and most importantly capital. You will have options of online, offline, free and paid marketing tools.
The key is to be comprehensive about whatever you choose as there shall be hidden costs attached to it. For instance, you may have to outsource that section to attain external expert help, hire professionals, technical experts and the list goes on. For example, students participating in competitive exams like UPSC, TOEFL, gate and more, shall look forward to sky scraping online facilities. In order to fulfill the same, it is important that start-ups set right expectations when it comes to fixing a realistic E-learning budget.
Tactfully creating materials and adopting to digital mediums
Another smart and significant approach towards a successful launch of new learning techniques is creating effective learning materials. It is important to focus on different aspects of the materials that you are providing your audiences with. For example, it is really important to be up-to-date with the latest learning mediums, etc. It is also important to make sure that the materials specifically serve the individual needs of your learners by keeping their enthusiasms and interests alive.
Also, adapting to digital mediums will only move your graph upwards as a newbie in the field. It is important to use mediums and materials that are easily accessible via dynamic devices that are mostly used by people today. This will both act as a de-stressor and practical tool for you to accomplish your goals and motives in the finest way possible.
As said and done, there are several pluses attached to both start-up groups and learners when it come to introducing new learning methodologies. Start-ups can introduce online certification courses on several significant areas like SSC, MBA, UPSC and more. Competitive exams like these are no more a rocket science for the twenty-first century students. This is all been made possible by the start-ups via innovative learning procedures.
What many start-ups also do nowadays is blend traditional and e-learning methods, which serves as a highly convenient platform for start-ups. Combining traditional learning techniques and innovative learning forms like e-learning helps start-ups to reach out to maximum crowd.
The blended method is an extremely smart approach because it does not completely erase away the conventional procedure but also incorporates e-learning. This is helpful for meeting the very specific needs and meeting the criterions of all categories of learners. Hence, blended learning system is one of the finest ways that most popular start-ups area adopting nowadays. Other than that, there are several other tactics to make a mark as a start-up using the new learning methods.
The catch lies in setting the right expectations and understanding how the modern industry unfolds.
Nisha Pandey
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