7 Big Misconceptions about Content Marketing

6
shares
What's This?

7 Big Misconceptions about Content Marketing

What is Content marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Joe Pulizzi, Founder, Content Marketing Institute

Gone are the good old days of traditional marketing. Today’s trends revolve all around content marketing.

Are we surrounded by content marketing misconceptions? If so, then let’s clear them all today!

1. Content marketing is an easy way to attract masses

The world is a big place. It is not only you and me who are blogging or promoting our contents, there are millions of them out there trying to do the same.

Out of the total number of websites worldwide, WordPress itself comprises around 30% of the content management system.

“Content marketing is the gap between what brands produce and what consumers actually want.”

As a blogger you have to make sure to bridge this gap.

2. Content marketing is only for B2C’s or only for your audience

You can improve the power of your business online by playing be smart. Your content should be not-to-formal, friendly and attractive. The content though should not be manipulative. Generating the proper content can help you achieve Shooting for two birds with the same arrow’.

3. Content marketing is cheap

The Internet is a free source, but everything on the internet is not free, isn’t it? SEO Tools, WordPress tools and software for editing your content do come at a cost. It is important to wisely use your time and resources to establish successful content online.

4. You will get quick results using content marketing

It is obvious to expect quicker and instant results once you invest in something. Trust plays a very important role to win your customers. Content marketing is more about developing healthy relations with your customers, understanding their needs and fulfill them with your promising content.

5. Your Business is not appropriate for content marketing

You might be thinking that your business is too boring to enter content marketing. But imagine, isn’t it a better opportunity for you to target your customers online, while other people in the same businesses are not doing so. You can also focus on the related topics of your business and not only your products.

6. All content created online is content marketing

With Thousands of blogs online, don’t you think it is a tricky part to be on the first page of Google? You need to be updated, trendy, work on creating your content and also repurpose it as and when necessary.

7. You cannot measure the value of your content

Why not? Obviously, you can! There are so many tools on the web for helping you with the content analysis. Google Analytics is most commonly used for measuring the data and traffic on the website.

Only a few business owners track their contents and work according to their strategy. It is very important not to underestimate the results and analytics of your content.

Nisha Pandey

Nisha Pandey

Owner & Founder at SeoTechyWorld
She is the founder of SeoTechyWorld.com. She is fun loving person and love to share about SEO, blogging, social media and latest technology tips.

Leave a Comment