Make Your Product’s Packaging Pop on the Shelves

Make Your Product’s Packaging Pop on the Shelves

You may not think too much about the packaging that your products come in. However, behind the scenes, there exists a huge industry of graphic designers and psychologist who carefully design a lot of the packaging you can see in the stores.

If you are looking to start your own line of products and you need an idea for your packaging, there are some basics that you should take heed of to ensure the success of your product.

There are some well-established traditions when it comes to the type of packaging for certain items, as presented here However, you do not have to fall into any of these categories if you are creative and brave enough.

However, consider these useful tips:

Keep It Simple

There may have once been a time when people were impressed by the sheer amount of pictures and words you can cram onto a packaging. However, people nowadays appreciate simplicity. Minimalism is the most prevalent design choice of the early 21st century and you should really learn to incorporate it into your design.

That is not to say that you should withhold information about your product; far from it. The important thing is to find a balance between the information you provide and the minimalist visual appeal.

You can use a simple rule of thumb – the most important information is what this product is and who makes it. If your packaging answers both of these effectively, you’ve got a successful packaging option.

Keep in mind that your product will never be on the shelves alone. That means that it needs to tell the story of your product in seconds. If it fails, there’s a chance it will be skipped for something more visually appealing.

Leave It Open to Variations and Additions

If you are offering a single product, you can make the packaging very specific to that product, like medicinal marijuana boxes and containers which are fairly limited by the expectations of the consumers as well as by the product which is packaged in them.

However, if you decide to expand your offering, all of the sudden, your well-established packaging may not be suitable for the new product anymore. That’s why it is important to keep your packaging slightly vague, and able to be upgraded and added on.

Furthermore, it leaves the possibility of creating custom packaging for holidays or any other kind of special promotion without losing the recognition of the brand.

Practical Is Always Good

If you have an idea how to make your packaging more practical, you may be sitting on a customer winning idea. A lot of companies do not want to stray too far from the tried and proven packaging options for their own industries.

On the one hand, it is reasonable, as customers may be expecting that, but on the other hand, your novel packaging option may draw curious new customers your way.

Don’t Let Your Packaging Mislead Customers

Even though it may be visually appealing to see a heavily edited and improved version of your product on the packaging, if the reality doesn’t really stack up to the image, the customers may be fooled to buy your product once.

And just once; the disappointment when the product is not like the image on the packaging had suggested can quickly turn to anger and spite and never buying another of those products again, which is the opposite of what you want.

Creating a perfect packaging may not be as easy as you think, but if you just follow these basic ideas, you can get pretty close to it. And who’s to say you cannot alter it somewhat if you get a better idea.

Editorial Team
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