4 Ways Instagram Can Help Your Small Business to Grow in The Market

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4 Ways Instagram Can Help Your Small Business to Grow in The Market

Like all entrepreneurs who want to exploit the potential of social media to expand their business operations in the market, you probably are thinking of effective strategies to achieve this objective. This is the only way you are going to attract new customers to your organization and improve engagement with existing ones in an attempt to boost sales.

Experts specializing in this field say it is about time you start setting up an active business profile on Instagram for the convenience of such people.

Taking such a step can go a long way in enabling your establishment to grow in leaps and bounds in this environment.

How can Instagram help your business to expand?

These online marketing professionals go on to point out the following four crucial ways having an active Instagram profile can help your business grow and gain the competitive edge in the marketplace:

 

  • Enables your organization to connect with people active on other social media platforms

 

You need to realize that the level of engagement you can have with the members of target audience using Instagram is 15% higher than other social media networking sites. However, this is not the only feature that makes it a class apart.

With this popular mobile social media photo-sharing application, the images for the products or services you are selling will also appear on your business profile on such platforms. This makes it possible to people who are active on such sites to know more about your establishment and become ardent followers.

 

  • Adequately projecting your brand product’s vibes to your target audience

 

When trying to write up interesting contents you wish to post for your target audience to highlight the salient features of the products you are offering to sell; you may not find the right words. This can be very frustrating at times when you are going your best to boost sales.

However, with Instagram, the eye-catching photos and videos you upload for such people can convey the message you are trying to send them. This also helps your organization boost the number of its ardent followers for Instagram.

 

  • Get to know about your target audience through their ‘likes.’

 

Analyzing the comments, ‘likes’ and photo members of your target audience post on Instagram in response to your contents, help you to understand what they expect from your business. They are your organization’s most ardent critics when it comes to pointing out shortcomings in the products you are offering to sell them and staunch followers.

This type of instant feedback gives you the opportunity to make necessary alterations and correction in ensure such products stand out in the market.

 

  • Proper use of hashtags

 

Unlike other similar social media networking platforms, Instagram has an interesting feature that the general public refer to as hashtag. People who are active on this social media site use it to sort the photos, images, and videos they wish to see. Making efficient use of them can help you to attract new followers and customers to your business.

If you are looking for a viable social media networking platform to interact efficiently with your target audience and generate revenue for your business, Instagram should be your first choice. The above four ways this application can help your organization expand in the marketplace should be enough to dispel your doubts. It can turn out to be a win-win situation for your establishment.

Karl Gibson is an experienced marketer and social media manager who helps small business owners with their social media marketing and how to increase followers for Instagram online.

Editorial Team
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2 Comments

  1. Hi Karl,

    Very informative article. It is interesting to note that Instagram has 15 percent more engagement than any other social media platform. This has definitely to do with the fact that pictures are more effective than words.

    The tips you have given about studying the trends on Instagram and to use them in our decision making are great. Combined with the fact that Instagram can enable connecting on other social media platforms, it is a huge advantage.

    Thanks for sharing the great tips with us. Have a great day!

    -Naveen

  2. Dexter Roona says:

    Instagram is a great marking tool. Great place to showcase your site or products or just you.