Let’s face it: no marketing strategy is technically “new”. Most of them are built upon older strategies that have been in place for years, but get tweaked to meet the needs of business owners in today’s world.
As we learn more about what customers want and what marketing techniques work best, we can utilize the power of the digital age to come up with some updated strategies that work. In 2018, it will be all about targeting your audience with the following marketing strategies.
Conversion Rate Optimization (CRO)
You’ve surely heard of Search Engine Optimization (SEO), but you’ve likely seen elements of Conversion Rate Optimization (CRO) even if you’ve never heard of it. Common elements of this practice include calls-to-action (CTAs) and landing pages. CRO is focused on making your content convert visitors to people who take action in some way.
CRO is an important marketing technique you’ll want to adopt soon, and it’s not only to get more sales. CRO elements make your visitors do something helpful, like sign up for a newsletter or show interest in your business in another way. You’ll have better leads, effectively cutting the need for marketing in other ways.
Click here to learn how to convert real estate leads into paying customers.
Personalization of Products and Services
Personalizing your website, products and services should become an essential part of your marketing strategy in the coming year. People love to feel important and special, especially when they interact with a business. Think of Coca-Cola’s personalized name cans, for example. It’s such a simple idea, but effectively creates a buzz around the product by making people excited to find their names on a can or the names of their loved ones.
Think about small ways you can implement this within your business. Write personalized emails to newsletter members to thank them for signing up. Or, better yet, create a personalized video in which you address a customer by name and mention parts of a conversation you’ve had with him on a Skype call. You can even use scripts to place customer names on landing pages of your website.
Responsive Design
In 2016, more people shifted from desktops to mobile devices to access the internet than ever before. The truth is that you can’t afford not to have a responsive mobile design for your business website. How does a responsive design affect marketing, though?
Think about how you’d feel if you wanted to make a purchase on a website but you weren’t able to get to your desktop computer. So, you go to the website on your smartphone, only to find that the design is so wonky that you can’t even get to your shopping cart. You’d leave without making that purchase.
To put it simply, without having a mobile-responsive website design, you’re potentially losing out on a lot of sales. This may not be an obvious marketing technique, but it’s certainly an important one.
Automated Chats
When you go to a website and a chatbot pops up, you may or may not decide to use it. However, this seemingly small technique is a huge one that can help grow your business. The fact is that, by placing a chatbot on your site, you’re giving people a quick way to ask a question and get support without doing any digging around the site.
Chatbots can effectively increase your sales by targeting what your potential and current customers need or want to know. You can use them to suggest products based on a visitor’s answers or to direct a potential customer to give their phone number or email address so you can help them further.
Analyzing Customer Behavior
Knowledge is power, which leads to success. If you don’t know what your customers are doing, you won’t be able to find ways to make them do more.
Using Google Analytics or other analyzing programs to find out your bounce rate or the pages people visit on your site the most can effectively help you tweak your strategy to entice them to make purchases. This behind-the-scenes marketing technique helps you learn about your customers so that you can improve your sales funnel.
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