There was a time when the businesses depended very much on the static or traditional signage for marketing. The traditional marketing methods still exist, and the companies are still reaping benefits from it; however, there appears a paradigm shift in the commercialization trend.
Today, digital marketing has taken the central place. Again, the invention of the digital signage has almost revolutionized the marketing strategies. The use of digital signage displays and the virtual or online shows such as through WordPress plugins have opened a new and more cost effective way of marketing.
At a time when competition in every sphere of business has escalated to greater heights, it is almost indispensable for the companies to make use of these fast growing modes of marketing.
Electronic signs at WordPress
Since its inception, WordPress has become one of the most popular platforms for online marketing and advertisements. Like any other platform, it renders an opportunity to promote through websites. In fact, it has such elegant features that the users find it highly user-friendly, elegant, and cost effective. And, what has added immense charm to the WordPress is the facility of displaying electronic signs.
Yes, plugins that display the electronic signage have, in fact, changed the perception of the people towards it. What a digital signage TV display does by displaying the message or content offline; the WordPress does the same here online through its plugins.
What are the features of WordPress plugins for electronic signs?
For the people familiar with the WordPress plugins and electronic signs display, the question here may appear to be out of date. However, it holds great value for the people not acquainted with the electronic signage facility at WordPress.
Also, it can give a lot to the experienced users as the addition of new and innovative features and services at WordPress never comes to a halt. Some remarkable WordPress Signage features can be seen here below:
Some alternatives in Plugins:
There are several Plugins embellished with various features. Some plugins are available at nominal or affordable prices, and simultaneously, one can also make use of the free of cost Plugins. One can spend some time and energy to understand the features of these plugins and choose the best suitable one. The features of the plugins may vary slightly, but what they ultimately do in common is to enable the users to display the electronic signs on the WordPress site in the best possible manner.
Hundreds of pre-built templates:
Also referred to as themes, there are hundreds of pre-built templates. As per their choice and requirements, the users have all the freedom and facility to choose the themes and display their electronic signs most effectively.
Customizable templates:
Though there are numerous ready-made templates, the users have all the facility and freedom to customize the templates. As per their requirements, they can customize or redesign the templates. For the people new to it, it may take some time, but it is not a difficult task, and one can learn to customize quite easily.
Screen Management:
Once a plugging is installed and attached to the WordPress site, the users can customize the screen size. Again, whether it is viewed on the large computer monitor screens, on a digital signage TV or the smaller screens of tablets or mobile phones; the screen gets adjusted accordingly.
Customizing pictures and contents on slides:
The plugins provide the freedom to include one’s pictures on the slides. Again, it is quite easy and quick to add or remove the images or contents. This facilitates creating more responsive and up to date graphics and contents.
Customizing fonts:
It is pretty simple to use the different fonts with varying sizes. Also, one can choose the specific colors as per ones’ desires and requirements.
The inclusion of various formats:
Whether it is the image, video, PDF, Excel Sheet, Power Point, websites, or any other formats; the WordPress plugins for electronic signs display provide the versatility to permeate the contents in various formats.
Highly user-friendly and cost effective:
For a person familiar with WordPress, it takes hardly a few minutes to learn using the plugins for electronic signage display. Yes, it may take some time in creating one’s theme from scratch; however, that is not required unless one wants it to.
Prompt customer support:
Even the new or amateur users needn’t worry about the difficulties in using the WordPress plugins for electronic signage display. The client’s support services are always within the closest reach. In fact, the support services are available round the clock, and one can get the required technical assistance as and when required.
LED Displays vs. WordPress Displays
Which digital signage display is better? LED displays or WordPress displays? Frankly speaking, these signage displays are not the rivals. In fact, they are complementary to each other. Not all the audience may have access to the internet, and there is no way they can visit the WordPress site to see the electronic signage here. Likewise, the when it comes digital signage TV, there is a limit to the number of displays one can use.
Though the displays are cost effective, the cost may swell with the increasing number of displays, days and period. So, there is no point considering these signage displays and WordPress displays as rivals; they should rather be used to complement each other. Both have their advantages and limits, and they should be utilized meticulously to reach out to the larger masses of the audience in a more focused manner.
John K. Akers, the author of this article is an expert. With years of experience in the field of marketing and signage. He shares valuable information through his articles to guide and support the business owners and managers in using the signage for advertising. In this article, he disseminates the information about how the WordPress displays and the digital signage TV should be used to reach out to the larger audience.
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