When it comes to your marketing budget, the costs for a simple campaign can soon add up so it pays to know how to get the best deals or most cost effective solutions. When you are looking for cheap or free email campaigns then you can turn to companies like MailChimp for quality templates to send out to your target audience.
Creating videos has become a very popular way of promoting your business and we are seeing free options provided by giants in the video game YouTube and Facebook. Using these kinds of free and cheap tools can save you a fortune and means that you can spend your marketing budget on other ways of generating business.
Your website plays a very important part in your marketing strategy and if it isn’t already, then it is time you made it your top priority. Consumers use the internet to find services and products more than ever before and this trend will only increase further. If you are not investing in a website for your business then you really are missing a marketing trick and a big one at that.
Websites are actually very easy to set up when you know how and these days there are a wide range of options with differing price structures to choose from. If you simply cannot afford to spend a monthly fee on hosting services for your website then there are a number of good options available to you.
Free hosting
If you want to set up a quick, simple website then Wix.com or WordPress.com might be the ideal solution. They both offer a free service that will enable you to set up your website and even include the use of a sitebuilder that is aimed at beginners looking to set up their first website.
You will need to be aware that there are a number of limitations with the free hosting options, such as not being able to use your own customised domain name, you will have restricted storage and bandwidth and you don’t essentially own your content.
So effectively, your host can choose to display ads on your website or take your site down for maintenance without advance notice etc.
Cheap hosting
If the cons associated to free hosting sound like something you would like to avoid then you can still get a good solution without paying out huge sums. Through shared web hosting options, you can get a hosting service for less than £5 per month. This will give you more features and flexibility, such as access to WordPress plugins, higher amounts of storage and bandwidth and more control over how your website is used. When you are looking for a professional looking website then this is the better option out of the two.
Popular hosts with a good reputation for their services include HostGator, Bluehost, GoDaddy and DreamHost. All of these companies are well-established and score highly in expert reviews. They offer different kinds of packages, so depending on the size of your business and what you want to get out of a host, one host may suit your needs much better than another. It is recommended that you find out as much as you can about the host before you sign up for a contract.
Look out for details like whether they are suited to WordPress (if that is your chosen CMS), whether they have an Uptime guarantee, whether they offer a trial or money back guarantee as well as how well it performs in terms of page loading speed.
Nisha Pandey
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