The goal for a website is to have the consumer navigate the website in a desired fashion, such as: purchasing an item, clicking on an article, or signing up for an email list. In the ultra-competitive world of business conversation rate optimization has become a science. Universities, and private companies alike, have conducted countless studies that empirically prove the effectiveness of conversion strategies.
The best ways to improve your website’s conversion rate is to make the intended action as easy to carry out as possible, leave out technical jargon, and build trust with the consumer. If you are interested in ways to optimize your website, Quikclicks offers strategies to maximize customer engagement.
If the goal of your website is to have customers buy an item, then you will want to make that process as easy as possible. Do not have the customer fill out unnecessary information that isn’t required to make the transaction, and shipment of the product. One study found that the addition of one information field decreased conversion rate by eleven percent.
Your webpage should not have any distractions from the product you are trying to sell. When the customer is attempting to pay, they should not have to scroll down the page, or be asked to view additional items. Most importantly if the goal of your website is to sell a product you want to accept all major credit cards. Nothing hurts your conversion rate like not accepting the customer’s payment.
When you are selling an item to someone they shouldn’t have to carry a dictionary to understand that the product will benefit them. You should leave out all technical jargon and get straight to the point. The product will benefit them, because A, B, and C, and it’s better than other products on the market because X, Y, and Z.
It’s very important that the consumer know exactly why they want to choose your product over a competitor’s. You must make it clear that they will be satisfied with the product long after their purchase. The tone of your web page must be upbeat and include several action words, such as: buy your item today!
The most important strategy to increase your conversion rate is to show you are a trustworthy source. A customer is more likely to purchase a product if they trust the source, and know they haven’t be scammed. One of the best ways to show you are trustworthy is to provide customer testimonials, and reviews.
If your product has received a positive review from several hundred people, then more customers are likely to purchase the item. Most industries are incredibly competitive, so it is important to have a price match guarantee, and a no questions asked return policy. Customers are more likely to purchase an item if they know they can get their money back if they aren’t satisfied with the product.
If you follow these steps, your conversion rate will skyrocket in no time!