How to Turn a Blog Into a Business in 7 Steps


Blogging is a hobby for millions but business for the chosen ones. Of course, every blogger dreams to turn their blog into a money-bringing platform. However, commercializing of a blog sometimes brings no results, especially when done without a proper preparation. To make blogging a certain form of entrepreneurship, you need to get ready to make effort, spend some time on investigation, management, and execution, and develop a strategy that will help you join to a highly competitive market of online bloggers.

Starting a blog, you need to be well-aware of what comes next. The necessity of setting goals for any kind of start-up has already been discussed by thousands of marketing geeks and devotees. This is the stage that determines the following strategy for running of your blog. Many bloggers make one and the same mistake at this stage: they do not understand what they want to achieve with their blog. Thus, they cannot determine their following actions.

So before you even think to write your first post, make the preliminary analysis of blogging market, determine your goals, and choose the main idea for your blog. If you miss this step, all following actions will be useless.

I’m ready to become a blogger!

You chose a platform for a blog, selected the design, and decided on the main idea of the blog. So what comes next? Here are 7 basic steps that will help you turn the blog into a lucrative business.

  1. Brand identification

What is your blog about? Is it a platform for sharing your thoughts, a marketplace for selling your goods, or a portfolio where you demonstrate your works? In fact, at this point, it is no longer matters. We have already told you about the necessity of choosing the idea for your blog. At this stage, the necessity for the identification of your blog appears.

Your blog is your brand. And you need to find a way to introduce it to the world. Of course, the design of the blog, logo and name are the important parts of the branding. They help you stand out from all other blogs in your niche. If people do not recognize you, you cannot expect success. Make an analysis in order to understand what features will help you become one of a kind.

  1. Do experiments

You can never tell for sure what will bring you the best results in your blogging. The Internet is unpredictable as well as the behavior of people. However, you need to analyze how your visitors and users behave on your website and what makes them stay longer and read your posts. Use the results of your analysis for experiments. Perhaps, some of the experiments will bring you no results or have a disappointing effect, but some of them will definitely help you understand what to do next.

  1. Find the ideas for writing

Even photobloggers need some writing content. The text is highly important for increasing your website ranking. As for SEO strategy, the words that you use play a significant role. So your every post should be accompanied by text block. However, many bloggers face the problem of the lack of ideas. For a blogger, this may become a disaster. It is not easy to generate writing ideas for your blog, but there are some effective methods that can help you develop your creativity and unleash your hidden talents.

  1. Learn the basic rules of blogging

For newbie bloggers, running a blog seems to be an easy and fun way to spend time. Professional bloggers understand that this is a complicated process that requires a profound understanding of the theme and ability to adapt to market changes. Although this area of business is changing all the time, there are a few basic points that you need to keep in mind to achieve success:

Remember about copyright rules (never copy someone else’s content without preliminary agreement!)

Remember that giveaways should not be the only activity on your blog

Pay attention to the visuals: here, the copyright has the same importance. Always indicate sources of your images or videos

Use references if needed

Check Google requirements for links and tags.

  1. Cooperate with other bloggers

Modern blogger community is huge. By becoming an active member of the community, you get a chance for a faster promotion of your blog. The matter is that other bloggers can mention you in their blogs or refer to you, thus providing a good promotion of your blog. Besides, you can participate in special meetings and events for bloggers and their readers. Real-time meetings help you boost online traffic and sometimes this method is even more effective that online marketing advertising.

  1. Add links to your social media

To turn your blog into a business, you need to build a trustworthiness of your brand. For a blogger, the best way to do that is by becoming social. Your visitors expect to see the person behind the posts. By adding links to your Facebook and Instagram, you satisfy their interest for meeting you in person.

  1. Be professional no matter what happens

Blogging requires patience and dedication. You should be polite not to answer to the negative comments, you need to listen to your readers and give them feedback, you need to be committed to posting enough information to capture the interest of your readers. Sometimes, the desire to quit everything will appear and this will be the point that will help you determine your following actions and plan your activities. If you take blogging seriously, you need to be responsible.

These 7 simple steps will help you make a step forward in your blog development.  If you really intend to turn your blog into a business, you need to be dedicated to what you do. Following these steps, you will see the results quickly, but if you miss even some of the points, the results will never be impressive enough.

Lori Wade

Lori Wade

Content Writer at Elite Essay Writers
She is the content writer and a career specialist for college students. She is a content marketer, sharing experience on writing, education, and self-development in her publications,


  1. It’s very usefull information for any blogger

  2. Lori Wade says:

    Thank you for feedback! I am glad that the article was useful for you!
    Lori Wade

  3. Sachin says:

    Thanks for this awesome post

  4. Elida says:

    It’s the best time to make some plans for the future and it is time to be
    happy. I have read this post and if I could I desire to suggest you some interesting things or tips.

    Maybe you could write next articles referring to this article.
    I wish to read even more things about it!

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