Tips to Increasing Your Website’s Page Rank

So you have a site. But you aren’t exactly sure how relevant it is to your business. That’s where search engine optimization comes in. If you don’t know enough about SEO or how to leverage it to your advantage, you could be making big marketing mistakes that may send your customers away, drive your business to the ground and doom your chances at a successful future. The worst way this can reflect on your business is your page rank.

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Your page rank is the rank you show up in when a keyword relevant to your website is searched online. Ideally, you should be the first result in a web search related to your business, but the more competitive your market, the harder that will be. Here’s what you can do to help your case.

Stay In Touch With the Newest in SEO

Knowledge is power. That’s never been more true than today. So much of the platforms, systems and technologies we use are changing at a rapid pace. If you don’t keep up, you’ll be left behind. Remember how Nokia CEO Stephone Elop said in his speech how they didn’t do anything wrong but somehow they ended up losing?

They didn’t do anything, says Next shark. They missed out on improving on their processes and products. Sooner or later, consumers lost interest and jumped ship. That’s what happens if you don’t make time to be updated. By knowing the latest SEO tactics and news, you up the chance of raising your page rank. Stay safe with techniques rooted in the past, and your rank will decay, allowing a better competitor to take over.

Be Patient, And Let the SEO Work

Search engine optimization doesn’t deliver overnight successes. You probably won’t even see any results until the first six months are up, says the Entrepreneur. That’s because it takes time to build a solid foundation online. Once you have it, though, and once you succeed at establishing a credible online presence, you can count on a steady stream of traffic to your site, one that constantly drives your sales and conversions. So wait it out.

If you expect results in your page rank much too soon, or don’t see anything and pull the plug on your SEO, you might just have killed off the best campaign you ever had – and missed a shot at shooting past your competition on search results. Be patient. Put in the hard work that’s needed. Once results are in, you’ll more likely to reap huge, huge benefits in return.

Test Your Campaigns, Again and Again

Base your marketing decisions on data and not just on mere gut feel. The worst you can do is ignoring the fact that SEO, and your page rank, relies on the numbers.

So if you have an SEO marketing campaign in mind, put together a test group and test several versions. Pick the campaign that met with the most approval and launch it.

Hire the Right People

New to the land of search and social? Not sure how to increase your page rank without hogging a serious amount of resources and going through a number of testing campaigns? Then it’s probably not a good idea to go at this on your own. If you want your business to succeed and to stay competitive, you need the help of experts to make that happen. Worried about costs, though? Don’t be.

With affordable SEO packages available in the market, you can count on experts like SEOTuners to handle this for you at a rate your wallet won’t hate. With experts at your side, you’ll be getting something far more valuable in return: assistance and guidance you need to take your business to the next level. And by next level, we mean the next page rank.

Keep Your Metrics In Line

If you have been rolling out campaigns consistently but see no difference in your bottom line, then you might not be keeping a close eye on the project. Do you measure results? If you don’t, then that could land your company in bad shape. At a glance, you’ll be able to tell—using charts and numbers—if your campaigns are successful or not. The best way to tell is to look yourself and your business up, but there are other metrics to keep in mind as well, such as traffic and sales. That matters because only by knowing your weaknesses can you know what to change or toss away, allowing you to improve your strategies for the better, says CIO.

Build A Marketing Plan

A marketing plan is as important as a business model. Without one, you won’t be able to build your company’s identity online, and you won’t see a difference in your rank. Your marketing plan helps guide you to the kind of future you want for your business. Visualize it. See it happen in your head. It should include a timeline as well as calendar of events. Make sure you have your ROI reports and a clear discussion on how campaigns will improve the company’s growth over time.

Build A Back Up Plan, Too

No matter how much you plan for everything, there’s no guarantee that the future is going to happen the way you want it to. It actually rarely does, for that matter. So in case it doesn’t, make sure you have contingency plans in place. This goes for your marketing plans as well. Always have a plan B in case your campaigns lose momentum overnight. There’s nothing like a change in Google’s algorithm to make even grown men and women cry. When Google shakes things up, your company could go from being in the top five search results for a certain keyword to plummeting down into the second page.

Make sure your business is ready for such situations. The help of search engine optimization experts will prove invaluable at this point. With the help of professionals in the search and social fields, your business should be slated for a successful future ahead.

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Sumity Paul

She is a freelance content writer and writes for a variety of online publications. She very much fond of writing content on different trendy topics.

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Latest posts by Sumity Paul (see all)

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