Promoting Your Small Business

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Promoting Your Small Business

So you’ve taken our advice on becoming more organized and structuring your work day to be more productive. Now that you’re on task, rejuvenated, and ready to take another stab at growing your dream business, you’ll have to find a way to solidify your brand and get your name out to the masses.

There are, of course, a ton of different ways to do that, but which will give you the best chance of success? As our research shows, it might not be the first method that comes to mind.

Online Marketing

In the digital age, there’s no escaping the need for a good online marketing program. It can get a bit confusing to leap into online marketing, especially with all of the different outlets available. Luckily there are some tried-and-true methods you can use that will garner attention on the internet, and a lot of them don’t cost a whole lot of money.

First of all, you’ve got to establish your web presence. This means creating your own website with owned content that people can visit to enhance their understanding of your brand and services. If you’re an artistic type and a savvy coder, or if you have the money to hire someone who is, this step is a cinch. If not, it can still be a cinch if you turn to the right service. Web apps like Jimdo and Squarespace allow you to use drag-and-drop interfaces to create slick-looking pages in no time flat.

Once you have that incredible branded website, you’ll need to make sure people can find it. That’s where search engines come into play. You’ll have to make sure your website shows up high in search results so that you can get clicks and web traffic. For this you’ll need an understanding of how search engines work, and a comprehensive overview of all your SEO practices. You’ll have to make sure your business is registered with databases like Google Places, Yahoo! Local, and Bing. This will add credibility to your business and allow customers to find details about you on their favorite platform.

Starting a blog is a great way to connect with potential clients. They can read informational content provided by you, get a sense of who you are and what your business is about, and interact through commentary and feedback. Just remember that this needs to be updated regularly to remain relevant. There’s nothing more off-putting to potential customers than a stagnant blog that hasn’t had any new entries in months.

Staying on top of social media is another endeavor that must be pursued with diligence and regularity. When done correctly, you can open a direct line to your customers while networking with other businesses or potential professional clients. Plus, on mediums like Instagram, Twitter, and Facebook, you can send out ads that can reach a sizable online crowd.

The final piece of the online marketing puzzle is engaging in multimedia. YouTube videos, unique photos with thoughtful captions, and similar modern marketing tools can go a lot further than a plain text ad. With these kinds of efforts, you can show, not just tell, why your business is worth noticing and why potential customers should be interested in what you are offering.

 Why “Old-School” Marketing Still Works

Just because technology has given us plenty of new ways to interact doesn’t mean that all tried-and-true non-digital marketing methods are obsolete, particularly when you have a physical location that you want to promote. Word of mouth, business cards, and print outreach go a long way towards getting people to take notice. Personal connections are increasingly valuable in a world that so many accuse of being impersonal. Making an impression on one customer, who then tells other potential customers what a great job you did, is something that can’t easily be substituted.

You could take out ads on the radio (or their digital-age equivalent, the podcast). This gets you in the heads of customers while they’re listening to their favorite personalities or music, and it can help build an association between your brand and other things that they enjoy, especially when the ads are done with a dose of humor and humanity.

High quality business signs are another great way to show off your brand and get heads turning. You can go with some wide format posters to post around town and target pedestrians, invest in vehicle wraps that promote your business as you drive, and pick up appealing and eye-catching signs for your storefront with your logo and business name featured with engaging colors and typography.

Of course, you’ll need to find a top-notch business sign company to handle such a diverse range of requests, but it’s worth considering how investing in both digital and non-digital marketing methods could make an impact on your bottom line.

Nisha Pandey

Nisha Pandey

Owner & Founder at SeoTechyWorld
She is the founder of SeoTechyWorld.com. She is fun loving person and love to share about SEO, blogging, social media and latest technology tips.
Nisha Pandey

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