‘Bounce Rate’ is often most scary terms for the business owners. They are ready to invest the best they can to get their online store in line and keep the limit of bounce rate to the bare minimum.
Let’s first understand what bounce rate actually is –
A bounce rate is a term used to refer the percentage of users who rush away from the website just after viewing the first page appears affront.
The best way to determine your website’s bounce rate is to use the Google Analytics tool. You will get an exact idea about the number of users who are navigating from your website just on the basis of the impression that first page makes.
Bounce rate is an imperative factor to consider, not only in terms of enhancing user experience and engagement but also for SEO. It is often the most serious issue for several sites, but can be dealt if effective techniques are brought into the use.
Given below are some actionable tips that will help you reducing the bounce rate and increase productivity of your WordPress site:
1). You should consider accelerating.
The speed of the website as modern users are intolerant towards slow loading pages. Maximum of 5 seconds is bearable from the visitor’s end. If your website is taking much more than mentioned limit, you just can’t expect your visitors to enjoy waiting. They will surely leave. Consider this as an opportunity that you will be serving to your competitors to gain an edge over you.
2). You have to be sure that your focus is on delivering quality not quantity.
If you will learn to balance the both, no one can leave you behind. You can hire good writers to get the quality copies of content to not only convey your business perspective but also delivering the informative stuff to the audience that’s relevant to their research. Also, split the long-length articles into parts to grab the attention of time-poor visitors with the very first look.
3). Consider enhancing the responsiveness of your WordPress site.
As the population of users accessing the web through mobile devices is increasing at a competitive pace. If your website won’t be equally responsive and intuitive on mobile as that of its desktop’s version, you are likely to push away your potential customers. Therefore, getting your website prepared to respond well on small screens will get you desirable results in terms of conversions and improved brand’s visibility.
4). Make sure the link structure of your site is well-organised and functional enough to guide users in a right direction.
Be it an external or internal link, it should be connected well to the landing resource. It is often preferable to open external links in a new window. Moreover, providing links to the relevant articles is a likeable attribute.
5). Navigation is among most overlooked aspects of a functional website.
Designers often forget the purpose of navigation in an effort to show their creativity. And here, their creativity tends to be a bit disastrous. So it’s better to keep the navigation clear, easily accessible and understandable so that visitor won’t find the journey through your website confusing.
Now that you have these workable tips, make sure you make maximum from them in terms of making your business website interesting and engaging for the intended audience, reducing the bounce rate.
Kristy Bernales
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