The Way Brands Market to Consumers {Infographic}

Over the last 20 years, the entire field of marketing has changed completely. Information is no longer passed through door-to-door salesmen or craftily placed billboards. Customers aren’t looking for it there either. Recent technological innovations have opened new doors to how customers find information and how marketing specialists reach them. The infographic produced by Northeastern University below outlines some of the big tech changes over time.

With the introduction of social media sites such as Facebook, YouTube, and Twitter in the early 2000s, the decline of printed advertising has been noticeable. It is predicted that only one in three marketers even use print as a form of advertising anymore. And why would they? Roughly 20-30% of all traffic is coming through mobile phones. Nowadays, marketers spend about eight percent of their budget on social media outlets – a number that is expected to more than double over the next five years.

These innovations are allowing marketers to engage with potential customers more and more. They are reaching out to various communities that were previously unaccessible, enabling viewers to influence webpage content, and creating short film ads that can fit into YouTube commercials.

So where will technology take us next? Some predictions have suggested wearable tech and an even greater increase in user interface development. Furthermore, video marketing and social media are expected to continue to grow in the marketing field. Studies have shown that video marketing is over ten times more powerful than texted content. For the future of marketing in technical fields, the sky is the limit.

Editorial Team
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One Comment

  1. Sunday says:

    Hi Amit,
    This is an interesting share. The infographic can help marketers and brands make decisions as to what works and what will not work. The fast pace of technological advancement means that companies will sure align their decision making to what would easily help promote automation.
    I have left the above comment in kingged.com