Web Design: What Do Users Want?

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Web Design What Do Users Want?Building a powerful and successful website is all about understanding the wants and needs of your visitors. While it is a great opportunity for you to portray the image of your brand, what’s most important is keeping your visitors happy and encouraging them to make a repeat visit.

Web design has come a long way in recent years. As strong internet connections have become more common, the web designer has a lot more freedom to be creative. However, the smartest and most up to date web design tricks aren’t always the route to a good site. Here, we take a look at what really matters to your visitors.

  1. Security

In recent years, the web has proved itself to be a dangerous place for consumers. A number of high profile security breaches have led to web users being more security conscious than ever before. Nowadays, when web users visit a website for the first time, they want to know that it is secure.

Regardless of whether or not your site collects sensitive data about visitors, it’s worth gaining an Open SSL certificate. Performing regular SSL checks can help to ensure your site is secure and you can find more about Open SSL and these checks at Symantec.

  1. Fresh, high quality content

Simplicity may be key, but that doesn’t mean you can’t give your visitors something to engage with. Content is incredibly important and the fresher it is the better. A consistent flow of up to date content is an incredibly powerful tool when it comes to encouraging visitors to return to your site.

  1. Usability

Of course, it’s nice to have an aesthetically pleasing website. Sometimes this can involve using fancy code to create visually unique and appealing designs. What’s more important to bear in mind however, is the usability of the site. Users need to be able to find their way around with ease, or they’ll soon go elsewhere.

  1. Mobile friendly sites

Today’s web traffic is more varied than ever before. People will be accessing your page on anything from a phone to a television screen. It’s incredibly important that your site displays well on every device. This might mean building a responsive website, or it might involve making a dedicated mobile compatible site which is tailored to visitors viewing by phone or tablet. Either way, a lot of testing is the key to pleasing your users.

Image Source: BlueHost

Editorial Team
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