For fans of Pinterest, it can really be a love affair. The site has allowed for the creation of everything from stunning cakes to innovative organization ideas, and it’s also become many people’s favorite way to waste enjoy downtime. Pinterest is quickly becoming one of the top contenders in the world of social media, but it’s very much focused on the beautiful and visually appealing elements of life and style.
Pinterest, as with other social media platforms, has also gained the attention of businesses across the globe, yet it can be one of the trickiest to use, and use well. Despite the potential pitfalls, Pinterest is also a huge driver of traffic to individual websites.
Often businesses have concerns about the possibility of expending time and resources on Pinterest, and many of the same questions are considered, including:
- Is Pinterest only for B2C purposes, or can a B2B business use it?
- Is it a site primarily for female consumers?
- Can only product-based businesses find Pinterest useful?
When to Avoid Pinterest
It’s definitely true that B2B and service-based businesses can use Pinterest, but not all of them. There are some businesses it’s just not going to work for—for example, if you sell a highly specialized, industrial product. You have to consider your targeted customers, and whether or not they’ll ever use Pinterest. Even if you create an account that’s fun, entertaining and engaging and maybe not even directly associated with your business or product, it’s not going to help you if your targeted consumers aren’t seeing it.
In fact, your targeted customer base is one of the best ways to gauge whether or not Pinterest will work for you. Are you targeting primarily males or females? What age group is your desired demographic? What income level is your primary customer? All of these are things you may need to consider with Pinterest, which aren’t as important on other sites like Facebook and Google Plus.
Pinterest, like other social media sites, does take time and dedication to see results, so it’s important to really think about how it can benefit your business, and if it’s worth the allotment of resources it would require.
How to Effectively Use Pinterest
If you consider Pinterest a vital part of your social media and marketing tactics, there are some ways to make the most of the virtual pin board.
- Use your creativity. Too often, businesses only use Pinterest as an opportunity to share their own products and services. Think outside of your direct offerings, and get inventive with what you pin. For example, if you own a restaurant, pin recipes you find interesting, or information about locally sourced food.
- Add an incentive for your followers. Everyone loves coupons, and that really seems to hold true for Pinterest fans, so promote your business by posting a compelling coupon.
- Use a combination of images and interesting, valuable content. Pinterest is all about the visual appeal, so it’s important to keep this in mind when creating content. Users need to be attracted to the content you’re providing, in order for it to have any impact at all.
- Educate with your Pinterest account. By providing educational information, not only are you giving your followers useful content, but you’re also establishing yourself as an authority in your industry.
The Future of Pinning
Regardless of whether or not Pinterest is a good fit for your business, it’s undeniably important in the world of social media. Even if you feel your business isn’t exactly Pinterest material at first glance, if you have the time and resources to remain creative and think outside the box, you may have a place on Pinterest.