4 Reasons Your Twitter Sucks And 4 Ways To Fix It

4 Reasons Your Twitter Sucks And 4 Ways To Fix ItTwitter has profoundly changed media consumption. Even news channels tout their Twitter names and reference tweets in news stories. If you aren’t using Twitter as part of your social media mix yet, you’re missing out and probably still have a Myspace.

But if you are using Twitter, and your followers aren’t engaging with you, you’re missing the point completely.

Here are four reasons your Twitter feed sucks (and four fixes):

Repeat Offender

More than other social networks, Twitter is an in-the-moment vehicle. People read their Twitter streams in real time more often than they read the streams of the people they follow. This means they open Twitter and scroll briefly through the Tweets in their feed at the moment. They don’t actively “look back” through day, week or month old Tweets in the streams of the people they are following.

And, since many people using Twitter follow thousands of people, their active Twitter feed doesn’t usually go back more than an hour or so. This causes problems for companies that are trying to get seen. If their Tweets aren’t posted at exactly the right time, they might never get seen by followers.

To better the odds of getting seen, companies sometimes Tweet the same content repeatedly. This is bad practice and will cause you to get unfollowed quickly.

 FIX: Don’t Tweet the same content more than twice in one day. If your goal is to drive traffic to a page, for instance, write different Tweets, highlighting different reasons to click and point all the Tweets to the same URL. This increases your chances of grabbing the attention even of those followers reached multiple times.

All Talk

On Facebook and Pinterest it’s accepted practice to post content for fans, and sit back and watch the activity. Facebook and Pinterest posts are meant to motivate, inform, inspire. And, although it’s good practice to engage in the dialogue that happens on the page, it’s not mandatory.

This isn’t true with Twitter. Twitter is about the conversation.

If you’re not talking with your followers, you can bet that they’re not listening to you. Talking means that you ask your followers questions. You respond to followers who talk to you, retweet you or mention you.

If your Twitter feed doesn’t look like a conversation, there’s a good chance no one is reading your tweets.

TIP: Look at your Twitter feed, is there a good mix of Tweets that start with “@SomeName?” If not, then you’re probably talking to yourself. Start talking less and engaging more.  At least half of your time spent on Twitter should be spent interacting with people.

World According to Me

Despite the conversational natural of Twitter, it is also a vehicle to provide valuable information. People often follow company pages because they’re looking for tips, tools and resources. If you run a gym, for instance, someone might follow your Twitter feed for daily workout or diet tips.

But a Twitter feed that self-promotes 100% of the time will not be successful. Consumers are smart; they’ll see this kind of self-serving behavior as commercial. They’ll view your Twitter feed as one long advertisement.

TIP: Make sure your content is balanced. Tweet a mix of your own content, and content created by other sources that your audience will find valuable. Find the balance between adding value, and pitching products or services too. Shoot for 80 percent value, 20 percent selling.

Posers

Twitter is all about being real; letting your personality show, being funny, being relevant, being timely. If your sole purpose on Twitter is to build legion of followers, if you’re on Twitter just chasing the numbers, people will know.

In the early days of Twitter people would follow hundreds of people a day in the hopes that those hundreds would follow them back. Some even bought followers. These people are hunting numbers, not followers.

These people are Twitter posers, and their followers are not fans, they’re other posers.

TIP: Only follow people you think will add value to your Twitter feed. Try to keep your “following” number lower than your number of “followers.” If people think you’re on Twitter to learn, engage and share, not to chase numbers, they’ll be more likely to follow you.

Traffic Jam

Your top goal with Twitter is to be part of the conversation. You can’t converse with fake fans. And you can’t have an actual conversation if you don’t stop to listen. Think of Twitter as a two-way street; add value and get in the conversation and you’ll soon find yourself on a crowded highway full of potential customers and leads.

Spencer Frandsen
If there ever was a man that you need on your side in the world of marketing, that man would be Spencer Frandsen. With over 4 years of marketing experience with leading SEO firms, he’s the man that will whip your marketing campaign into shape.
Spencer Frandsen

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