Social media optimization is becoming more relevant for businesses today. Not only because social networking is “in” as a popular trend but rather on its potential of bringing more productivity on your search engine optimization campaigns. Professional SEO’s even consider social media optimization as the latest link building tactic that works under the current Google algorithm that improves your website ranking. It replaces the old and traditional SEO campaign that mainly involves only building links into one that comes with the value of social presence for your business.
Social proofing your business
Social presence for business is crucial in order to make your website ranking higher on search. The Google search engine puts more emphasis on websites that are active in using the social media channels in promoting their business. If you want to rank high on search, your search engine optimization strategy should be focused on providing a dynamically engaging and interactive business site that will give your website visitors a better social experience. Social proofing your business is one way of getting a better place in the search engine rank page where you are able to build links to your website through social sharing.
Each share of your website link in the social media is considered to be a vote that the search engine considers when ranking website on the search page. Whenever you build content on your web page, make sure to add social media buttons (like the Facebook like and the Twitter tweet buttons) for quick sharing about your business URL within the social media community.
Multiplied ability to build business online presence
Your business takes the benefits of getting a better online presence faster and more conveniently with the help of social media SEO. By taking the effort to build your own social media network and followers, you can massively expose your business blog site or ecommerce site to a vast number of audiences and possible website visitors. By crowd sourcing your link building efforts through social media SEO, you have the ability to multiply the results of gaining online presence and positioning on the search engine than you would in building your links from various sites alone. As more people share your brand to others, the more traffic is driven to your site.
Google prefers organic or natural links
The fact remains that while link building is not a dead SEO strategy, Google does not like link building tactics that try to circumvent its Google terms of service. Link building remains to be a strong and effective tool in search engine optimization but it is taking a different direction on how to make it a fruitful endeavor as far as Google search engine is concerned. If you want your business site to get merit in its link building efforts from Google, you should embark in an SEO strategy of building organic or natural links to your business website. There is no better way of doing this than using the social media channels to accomplish your SEO goals of driving traffic to your site.
Social media users are real people and Google will give you credit whenever more “real people” are sharing your business in the online community. Each social share gives a positive vote to your business on the search engine and Google will likely take notice about the relevance of your business on “real people.” On one hand you run the risk of getting your site penalized by Google should you attempt to start building unnatural links to gain traffic from the search engine. Google is becoming clever in detecting fake or unnatural links with the ability to track down natural links to a website and using social sharing SEO is the safest way of building traffic and boosting your business online presence on search.
Kelly Wilson
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