While physical real estate signs are still effective in today’s modern world, they’re only effective if you use them correctly. The way you position your signs, your target audience and the way that the signs are designed will be the biggest factors that determine how effective your real estate sign will be.
Before you put in your next order for lawn signs, brush up on some effective tips to get the most out of your money and the most out of your signs.
Apartment Signs
With an apartment sign, you’ll usually only want to use it for a larger complex as a way to direct potential tenants to the leasing office. Even though those signs are just pointing the way to where guests can find out more information about apartments and vacancies, you still want to make sure that they look just as great as the landscape and buildings. Having an old, rusty sign that’s been dented makes people think that the apartments are more than likely in the same condition. If you’re using real estate signs for a smaller complex, you’ll want to make sure that you have an updated sign in addition to a well-kept lawn.
Directional Signs
Directional lawn signs are essential for pointing potential buyers and renters in the right direction. If people can’t see, read or understand them, then you risk losing out on business. You’ll want to make sure that you put the signs somewhere they can be easily seen and where there’s a lot of foot or automobile traffic. You might also want to think about putting them in a location where people who might not even be planning on renting or buying a home can see them in case they find themselves interested. The more people who notice the sign, the quicker you can move it off of your hands.
For Rent/For Lease Signs
With For Rent and For Lease signs, you want to pay especially close attention to the information that’s shared on the sign. Several houses and apartments might be available in the area where you’ve got your properties on the market, so you need to make yours stand out. This doesn’t mean relying on flashy graphics or loud colors, just that you want to have a sign that has all of the information that a possible tenant would need in order to make a well-informed decision. Hit the high notes on the sign and let that be enough to entice viewers to inquire about more information. Do everything you can to keep from having another generic For Lease or For Rent sign.
For Sale Sign
First impressions are the ones that matter most when it comes to For Sale signs in the real estate industry. That sign might be the very first thing that a potential buyer sees, and you want them to want to see more. Your For Sale sign sets the trend for what interested buyers are expecting. What kind of sign would want to make you attend an Open House that you didn’t even plan on going to? Opt for unencumbered boarders, attractive colors and a sense of individuality with your sign.
A single well-designed and inexpensive real estate sign is much more effective than several poorly designed and expensive signs. Invest equal amounts of time, money and thought when making your signs.
Article courtesy of Sign.com. Follow sign.com on twitter for more best practices on banners and custom signs for events
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