Planning Success for Small Online Retailers

Planning Success for Small Online RetailersA small online retailer faces an uphill battle against the well-funded and established competition. Sadly, many new e-commerce site owners give up too soon and close their shop as they feel that they cannot compete in the marketplace. However, when planning for success, one can build their e-commerce site and compete against the big boys.

Here is a short guide for an online retailer who wants to succeed.

SEO: The most difficult part of running an online store is gaining customers. This is especially true for a small company that does not have the money to fund a large advertising campaign. Instead of trying to get visitors with an ad campaign, one should try to gain visitors in a natural and organic way. When creating solid content that impresses Internet users, one can gain plenty of traffic. While well-written content is important, it is not the only factor one should concentrate on. When starting out, the site owner should try to gain links from other companies in the industry. Without a doubt, with solid content and reliable links, one can gain in the organic search rankings.

Fast: When encountering some stores, a customer will leave when pages load slowly. In fact, with a slow site, one will see most visitors leave. Fortunately, to combat this, one can remove large images from their site. To make the Web pages load faster, one should also create clean code that renders in all browsers properly.

Checkout process: When looking at statistics, one will notice that many visitors put an item in the shopping cart then leave the website. When this happens, a company owner will experience frustration. One way to avoid this is to make the checkout process as fast as possible. Ideally, when checking out, a customer should only have to put in minimal information. Remember, people hate giving out their personal information when buying a simple product.

Automated emails: When placing an order, most clients will expect to receive an email within minutes. If a customer does not receive a notice, he or she may wonder if the transaction was completed. To avoid any issues, a company should send automated emails. For example, when the item ships, the company should inform the customer and send him or her a tracking number. Remember, customers expect to receive multiple updates on their purchase.

All browsers: When creating a site, a company will usually not test the website on every browser and system. While this may be okay for some, an organisation should take it further and test the website thoroughly. To do this, the company can ask employees to bring in their smartphones and tablets. Then, everyone can try to load pages. With this step, the business can find small website errors and ensure that it works for all users.

The Right Tools:  Virtual Offices can provide you with a receptionist to answer and forward calls, a CBD business address, and even meeting rooms to meet with important business partners, all for far less than what a traditional office space would cost. Click on the link to find out more.

With these five tips, a small online retailer can improve the customer experience and compete against the bigger companies. Luckily, an entrepreneur with the patience should have no trouble improving the experience for his or her clients.

Mark Robinson is small business owner technology and social media enthusiest.

Editorial Team
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