They say that hardware is essential, and that software is just as equally important. But in the business side of all things tech, marketing and corporate branding is just as vital. You need to give your enterprise a great identity that will resonate in the minds of those who’ll hear your brand or company name.
It can’t be denied that some companies chose to rely on memorable, simple, and organic-sounding names to appear more approachable and hip compared to their complicatedly named counterparts. Check out these fruit-inspired tech companies and the gadgets or services that made them familiar.
Apple Inc.
Apple Inc., formerly known as Apple Computer, Inc. is a multinational corporation headquartered in Cupertino, California that is responsible for designing, developing, and selling some of the most trailblazing technological products used by man today such as the iPhone, iPod, iPad, Macbook, and Mac Pro, among others. As if you didn’t know that yet.
Raspberry Pi
Raspberry Pi is actually a project meant to help kids build a tiny and cheap computer they can use in order to learn programming. Its founders are all involved with other companies, so they just created the Raspberry Pi Foundation do turn the idea into reality. The device, also called the Raspberry Pi, is a credit-card sized computer (actually a chip board) that plugs into a TV, a keyboard, and a mouse which can be used for many simple things similar to how a desktop PC works, like word processing, playing games, and listening to music or watching videos.
BlackBerry
BlackBerry is the trading name of Research in Motion Limited (RIM), a Canadian manufacturer of telecommunication and wireless equipment and services designed for business phone users. It was founded in 1984 by Mike Lazaridis, an Istanbul-born Greek who migrated to Ontario, Canada with his family. RIM settled on the name BlackBerry because someone pointed out to them that the tiny buttons on their product had a resemblance to the drupelets of the blackberry fruit, and that because the device was black.
Cherry Corporation
Cherry Corporation, now known as ZF Electronics after its acquisition by ZF Friedrichshafen, is a German company that delivers a wide range of electronic products such as computer keyboards, snap-action and rocker switches, magnetic sensors, controls, and custom automotive switches. Its offices are located in various parts of the world, namely, Hong Kong, Australia, France, Czech Republic, India, UK, Mexico, and the US. It was founded by an American named Walter Cherry in 1953.
Papaya Studio
Papaya Studio is an independent video game developer based in Irvine, California. The company has released titles for various gaming consoles such as the Xbox 360, Wii, PlayStation 3 and 2, PlayStation Portable, and Nintendo 3DS and DS. They are responsible for releasing games under popular series such as Ben 10, Toy Story, Coraline, and Top Gear. Its official site also mentions that Command & Conquer: Red Alert 3, Medal of Honor: Airborne, and LOTR: The Battle for Middle Earth 2 were outsourced to this studio by their respective producers.
Can you name other tech companies named after fruits? Sound off in the comments section below!
Nancy Perkins
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