5 Simple Ways To Get Ongoing Business Exposure

5 Simple Ways To Get Ongoing Business ExposureIf you run a business then the chances are you are already doing some form of marketing. Having the right marketing plan in place can be the difference between a business failing and being successful.

Each form of marketing that you use should be extensively tested and modified to ensure that you are producing the highest possible return on investment. If you are stuck for new ways to market your business, then here are some to consider. Remember, even the smallest level of exposure could lead to that perfect consumer.

Leafleting

Most people would assume that the days of leafleting are gone; this is what makes it so effective. A lot of companies have stamped out leafleting from their marketing efforts. Surely, this means that leafleting does not work anymore? This is not actually the case!

Leafleting is still effective for many businesses throughout the UK. If you are running a leaflet campaign the most important thing is trial and error. Try leaflets that are different sizes, incorporate different designs and have different offers. Log the campaign results for each one and modify each new campaign based on the data you have from previous marketing tests.

SEO

SEO (search engine optimisation) is the act of making a website rank high in search engines such as Google and Bing. You may already have a great website, but what use is that if nobody can find it? This is where SEO comes in!

There are over 350,000,000 websites on the internet, so you have to do something special in order to stand out. If you want to try and execute the SEO marketing campaign without external help, then start reading up on SEO blogs such as SEOMOZ.

That being said, this is a skill that develops over time. It might be worth to speaking to a professional company that offers this as a service if you want your site to rank sooner rather than later.

Vehicle Livery

5 Simple Ways To Get Ongoing Business ExposureIf you have vehicles on the road, then they should be plastered in your company colours. Every single day, they will be seen by hundreds of people. Each of these people could be a potential customer.

At times, the vehicle might pass by too fast for a customer to remember all the details. Don’t underestimate the effect of branding. The more a consumer sees your company logo, the more likely they are to spend cash with you in the future.

Social Media

The average internet user now spends around 35 hours online, with a lot of that time being on social media sites. You need to have a presence on sites such as Twitter, Face Book and LinkedIn if you want to penetrate your target audience. There are plenty of helpful guides online that will help you to get started.

Shop Signs

Are your shop signs visible and attractive? Some stores are located slightly off the beaten track. If this is the case for your store, then you might want to consider using lockable notice boards. Even if a customer is 50-100 metres away and can’t see your store, they will still be able to find it based on your directions on the notice board.

Alex is an online writer with experience dating back to 2007. Originally, his aim was to create his own blog. Since then, he has become a regular contributor for dozens of other blogs throughout the internet. He has participated in discussions related to internet marketing, business finance and green living.

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