Back in the day, it was all about how small your cellphone is. Remember Derek Zoolander’s teensy-weensy flip phone? Well, these days, it’s more about how smart your phone is and what mobile operating system you prefer. Of course, you could say you don’t really care too much about operating systems and such things. After all, some consumers prefer to stay loyal to a brand and will keep buying Apple this or Google that, regardless of how many other new phones are introduced into the market.
Now, if you’re the type who is always on the lookout for the latest gadgets, you may be interested to know that Sony recently unveiled the Xperia Z at the 2013 Consumer Electronics Show in Las Vegas. Water-resistant with quad-core processing and a 13-megapixel camera, tech bloggers are hailing it as Sony’s answer to the iPhone 5 and Galaxy S3.
Sony’s 2013 smartphone game plan
Though it’s too early to tell how smartphone users will take to Sony’s Xperia Z, there is no denying that Sony has upped its game and it seems ready to fight its fiercest competitors for a share of the smartphone revenue. Make no mistake about it: Sony will be marketing the Xperia Z more aggressively than the Xperia TL. You can expect the Japanese firm to push the former as its “lead” or “primary” device for 2013. And that’s going to be the case even as Sony plans to launch (also this year) a variant called “Odin” or Xperia ZL, which will not be waterproof and will have a slightly different design.
Showing a lot of promise
In terms of specs or features, there’s a lot to be excited about with the Xperia Z. We already mentioned its high resolution and a bit about what’s under the hood. But it’s also worth mentioning that aside from its water proof nature, this device is said to be a welcome change from other smartphones whose big, glass touch screens render them not-so-durable. And the best thing about it is that it’s durability doesn’t come at the cost of beauty. Design-wise, the Xperia Z has been described as a good looking handset, covered in glass and boasting a 5-inch, 1080p display that uses the latest version of Sony’s Mobile Bravia engine. That means you can expect sharper than sharp images comparable to, if not better than, what HTC Droid DNA offers.
Other noteworthy features include: the interface, which runs on Android Jelly Bean 4.1; 2GB of RAM; superbly thin 7mm chassis; the upgraded Exmor R sensor; and Battery Stamina Mode. It’s not without faults though, and some may complain about its size even if it is smaller than Samsung’s GALAXY Note 2. Some may also notice that it doesn’t come with Android 4.2. But at least Sony has confirmed that the phone will be upgraded after the launch. No word yet on which phone service providers will offer the Xperia Z or how much it will cost. But for now, we are willing to bet that consumers will find the Xperia Z one of the best Android devices for 2013.
Nancy Perkins
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