For the third straight year, Toyota is featuring its “100 Cars for Good” program, giving 100 cars to 100 non-profit organizations. Over the course of 50 days, 100 organizations nationwide will receive brand new Toyota vehicles. Everyone should visit www.100carsforgood.com frequently, as the public actually chooses the winners among all the worthy charities by voting on Facebook.
Important dates to remember:
- Beginning July 22, registered charities can apply online at www.100carsforgood.com. Up to 2,500 applications will be accepted between July 22 and August 5. To learn more about any program or Toyota product, contact a local dealership like Arlington Toyota in Jacksonville, FL.
- On August 19, Toyota will announce the 250 finalists, giving those organizations promotional materials for them to build a greater awareness for their work and to help them gain votes during the voting period.
- Starting October 1, the public will begin voting, choosing two winners a day for 50 days. Each day there will be five organizations to choose from, and the two with the highest votes will win. Each consumer will be granted two votes per day, so they can vote for two organizations.
Additional information about the 100 Cars for Good program and the organizations that Toyota supports:
Winning organizations will choose between a Highlander, Prius, Sienna, Sienna Mobility or Tundra. Each vehicle comes with a six-year, 100,000-mile warranty. As for the three daily runner-ups, Toyota will give them each a $1,000 grant in recognition of their work and to help them continue their efforts.
Toyota’s Commitment to Communities
Toyota is very excited about the 100 Cars for Good program, which started in 2011. The company has given 200 cars to benefit causes that touch the communities across America. Through this program, organizations will have an easier time meeting their transportation needs, whether they’re transporting disabled adults, aiding in the restoration of homes destroyed because of storms, or any other work they do for their communities. Michael Rouse, Vice President of diversity, philanthropy and community affairs for Toyota says that, “The program creates awareness by involving the public in the voting process, and the extra vehicle mobility helps to advance the goals of the selected organizations. This is a wonderful opportunity for Toyota to give back and demonstrate our commitment to communities across America.”
The program also helps the organizations gain exposure on a national scale through social media. Each entrant has the option of posting photos that demonstrate their work in the community. This increases the reach of their social profile, increasing awareness and rallying more advocates.
Supporting Your Group’s Mission
Past winners have been very pleased with their vehicles, noting how they support their organizations’ mission. Chris Adams, executive director of the Ohio-based Stepping Stones, a past winner, is thrilled with how their Sienna Mobility has supported his group’s cause: “Our Sienna Mobility van supports our core mission to provide individuals in wheelchairs with opportunities that help them fully experience their communities. We hope more organizations like ours will take advantage of this wonderful Toyota program and benefit from the inspiring support of their communities like we did.”
Toyota is a company that has always valued philanthropy, contributing $700 million to nonprofits throughout America over the last 20 years. In particular, Toyota supports organizations that prioritize safety, education, and the environment. The 100 Cars for Good program is the first philanthropic effort to rely on the public for the final decisions, but after three years, Toyota remains very excited about the program. For more information, rules, or to take part in the very important voting process, visit www.100carsforgood.com