The Scion tC: A Sport Coupe For Everyone

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The Scion tC - A Sport Coupe For EveryoneToyota offshoot Scion is known for providing unique and high performing low-priced vehicles. Scions first hit the United States market in 2004, wowing car buyers with innovative designs and impressive stock features. Recognizing that most small cars on the road had little to no personality, the Toyota offshoot provided younger and first time auto buyers a one of a kind vehicle that truly stood apart from the rest.

The Birth of the Scion tC

The two door coupe Scion tC first hit dealership floors in late 2004. As the third model offered by the Toyota offshoot, the 2005 tC RS 1.0 was limited to a release of 1550 units, all of which featured the distinct Absolutely Red body color. The 2005 tC was the auto manufacturers first sport compact model, with the previous two models being the subcompact xA and the popular cubelike subcompact xB. The 2005 tC represented the automakers continued interest in attracting the younger, “Generation Y” auto consumers. The 2005 tC came with a low price tag, yet still offered a host of standard features, including a panoramic moonroof, keyless entry, four wheel anti-lock disc brakes, a Pioneer® sound system, and more.

Consumers particularly enjoyed the numerous add-on and aftermarket features available for the model, which allowed customers to put a more personal flair on their vehicles. Generation Y consumers were also attracted by the “Pure Price” model offered by the Toyota offshoot, which guaranteed that the posted dealership price is the actual price of the vehicle. The 2005 tC was also available in a stripped down model aimed towards buyers that like to “tune” their cars to their liking.

From 1st Generation to 2nd Generation

The 2005 Scion tC was met with favorable critic reception. Industry reviewers praised the overall high quality of the vehicle, impressed by its smooth handling, the extensive stock safety and luxury features, spacious room, and more. The tC also enjoyed excellent safety ratings, further bolstering its “excellent bang for its buck” reputation. The 1st generation tC was replaced by the 2nd generation model in 2010. The 2nd generation tC remained nearly the same size as it’s predecessor, the only difference being a slight increase in width. The new tC design built on the original hatchback design, adding a new rear quarter-panel window line, 18 inch wheels, and ample interior space. The 2nd generation tC’s performance was enhanced by a new electric power steering system, larger disc brakes, and a wider track.

The 2014 tC

The design of the low priced 2014 Scion tC pays homage to classic muscle car, featuring an aggressive body style available in Scion’s bold colors. The attractive and muscular look is one of many reasons that the tC enjoys the distinction of having the lowest average age of buyer (28) of any car on the road. Other new exterior features include LED accent lighting, a wide front grille, and creatively angled headlights.

The new tC is available with performance boosting V-6 automatic transmission model that features the patented Dynamic Rev Management. The stock tC packs the quick driving response common to a sports car, with new shocks and a stabilizer bars.

The sporty interior of the 2014 tC features a black and grey design and front sport bucket seats. The tilt/telescopic steering wheel features audio controls for the Pioneer® stereo system. Further enticing the younger crowd, the tC includes HD Radio® technology, a iPod capable USB port, and fender mounted FM antenna. Like all Scions, there is an extensive amount of additional accessories and add-ons available for the tC. Available accessories include interior light kits, rear spoilers, lower body graphics, paint protection films, and more. Owners can also add a number of performance boosting accessories such as high performance air intakes, lowering springs, brake kits, quick shifters.

Nathan Roberson of The Marketing Robot, Follow Nathan and his co-horts on Twitter @robthemarketer or add him to your circles on Google+

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