When it comes to designing your company website, either the first time or as part of a rebranding of your existing company – or just the site, it’s vital that your web page reflects everything that is good about your firm. If you have a brand logo or particular colour scheme that is instantly recognisable with your company, you want that to shine through in your site.
An all-too-common mistake in website design is to simply fill it with information or bright images that scream out at the visitor. Don’t think of the people who go to your site as ‘visitors’, think of them as what they are – potential customers or clients looking to see what you have to offer them. You need to show that you are an exciting brand filled with people they would be excited to work with, able to offer them a service like no other available and the first port of call for these people is – in the modern, digital era – the website.
People now head straight to the internet to find out about companies and you need to get your message across in the first few seconds. Perception is everything, especially online where they have no tangible product to get to grips with. They either like you or they don’t, and that’s why the design of your site is crucial. To help you out, you can follow these key web design tips or visit a site such as www.dhub.com to hear from the experts themselves.
Keep It Simple
Don’t attempt to make your website too clever or overly complicated because some of the people coming to your site might not be up to speed with websites. You need to find the happy medium between simple enough for everyone to understand, while still showing your expertise in the field. If people can’t find what they want from your site, they’ll go somewhere else where they can. They should be able to find what they need and learn what your site is about within twenty seconds.
Your company has it’s own name and it’s own logo, so make sure the world knows! Don’t forget to incorporate all of your brand identity onto the site. You don’t want to slap the logo here, there and everywhere; but you want visitors to remember your brand for being “that website” they saw.
Target Content at a Target Audience
The chances are that if people are coming to your website it is because they know what they’re looking for. As such, you need to think as though these people know what you do, and you know what they want. Tailor your content to meet these people, the people looking to buy your product or invest in your services. A web design agency site, for example, should show examples of their work and talk about web design, not the latest TV gossip.
The visitors to the site will obviously want to make contact with you if they like what they see. You would be amazed at just how many websites either make it really difficult to get in touch, or leave their contact information off altogether!
So much information is being shared around the Internet these days through social media sites like Twitter and Facebook, and in many cases these sites and the people on them can do your marketing for you – so make sure that if you do have social accounts, they’re clear to find on your webpage and you encourage people to follow or like you, and to share their experiences with the world.